Flores y Diseño Atelier
Est. 2018

Our story began
with a single bloom.

A gentle invitation to slow down, observe nature, and design with intention.

Our journey

A vertical pastel timeline of how Flores y Diseño Atelier came to be.

18
2018 — The Seed

Founded in a small studio in San Francisco with just five students and a shared love for seasonal flowers.

19
2019 — First Bloom

Expanded our curriculum to include color theory and composition workshops attended by over 120 creatives.

21
2021 — Growing Roots

Opened our permanent campus and launched the signature Pastel Floristry Certificate program.

23
2023 — Full Circle

Welcomed our 2,000th student and introduced our digital learning platform for global creatives.

Our mission

We believe floristry is a form of quiet mindfulness. Our mission is to teach technique with exceptional care while encouraging students to design from a place of empathy and observation.

Every arrangement we guide is an invitation to honor seasonality, celebrate imperfection, and create beauty that feels deeply personal.

Our philosophy
  • Seasonal, never forced
  • Color is emotion
  • Technique serves intuition
  • Community over competition

Meet our studio team

Passionate educators, designers, and florists who make every class magical.

Elena Voss
Founder & Creative Director

Former textile designer turned florist with 14 years of experience in seasonal installations.

Marcus Hale
Head of Pedagogy

Educator and author who developed our signature color-emotion curriculum.

Sofia Reyes
Lead Workshop Designer

Award-winning floral artist specializing in intimate, narrative-driven arrangements.

Ready to begin your own floral story?

Join our next cohort of thoughtful designers and makers.

Browse our workshops